Tola was developed out of a need. Cassandra, the founder, had many friends within the health, wellness and heart space, as she herself was a yogini and instructor. When talking to her friends they’d explain how other agencies just didn’t understand them. They didn’t understand their goals, desires or the fact their business was, most of the time, fulfilling a higher calling. At the time Cassandra was a co-owner of a large-scale agency that catered to the Fortune 100 companies. While fun, hotel rooms, car manufacturers and heavy equipment companies were not a passion for this heart conscious entrepreneur. After much meditation, thought, prayer, travel and conversation with herself and those closest to her, Cassandra decided to step away from her comfortable COO position at an established agency with steady clients for something new. She had one goal for this new business: to bring quality agency services to the community that commits to serving others.
Enter in Tola Marketing.
The name Tola came to Cassandra during a meditation at the Yogaville Ashram’s LOTUS Temple. Tola comes from Sanskrit, meaning to bring back to balance. The name couldn’t be a better fit. At first, the majority of Tola’s clients were yoga studios owners. Helping these amazing entrepreneurs from around the country was nothing short of awe-inspiring. There were dozens of projects Tola was excited to jump on; from website design, to graphic and branding support, to business intelligence services. After bring in business a short while, referrals started pouring in. These referrals HOWEVER weren’t for just other yoga studios. They ranged from massage therapists and spas, naturopath doctors to ayurvedic practitioners, and jewelry / accessory companies. The common thread that drew all of these clients together – these businesses had a why that was centered on serving others. Their businesses were not based on making the most profit in the shortest amount of time but on the number of lives they could positively impact on a daily basis. Tola began calling their clients ‘heart conscious entrepreneurs’. This phrase stuck. Even today, Tola Marketing welcomes any heart conscious entrepreneur to work with us.